More commonly known as digital signage, DOOH stands for Digital Out Of Home. This tool, used to showcase the posters of one or more advertisers, is an internationally-renowned means of communication, used for its performance and cost-effectiveness. Digital signage begins with management software, then requires a connected dynamic screen (totem, kiosk, tablet, window display, LED screen…) to display multimedia content: image, video, document, text…
Dynamic displays in public places
What’s the main difference between a screen and a digital signage display? One is a simple interface, while the other is a professional means of communication: a connected screen. The special feature of digital signage (vs. “simple” signage) is that it can be linked to management software such as E-manager. As for DOOH screens, they’re just one of many digital signage solutions. These are connected, remotely-controlled screens used specifically for advertising.
Promotions, new products and news are the most common elements found on this type of screen. Aimed at attracting and capturing the attention of an audience, they can be used both indoors and outdoors. Indoor DOOH screens broadcast in-store advertising to target customers. Their purpose is to inform and alert you to new products in the store. The outdoor DOOH, on the other hand, will inform a wider audience with varied tastes and habits. Passers-by are quickly intrigued, making it easier for them to retain the message.
DOOH is part of a company’s external communication strategy. They adopt this new way of communicating with their customers and potential customers, aiming to inform and support them in their purchase. More and more companies are opting for this solution. They gain notoriety, visibility and savings. What’s more, it allows them to differentiate themselves from the competition by bringing entertainment to DOOH screens.
DOOH displays are often found in strategic locations or close to traffic. We’ll find them mainly in stores and supermarkets, but also in transport or on the street. City centers, highways, public areas, train stations, airports… are the perfect locations to be sure of attracting attention. Using the DOOH solution, a retailer can deploy its advertising in a matter of seconds on a multitude of screens!
What’s more, DOOH screen owners can make the most of their solution. By offering advertisers the opportunity to broadcast their content on its screens, the owner recoups his investment.