Communication strategy enables companies to gain visibility and attract attention. Boosting and revitalizing your communications can increase this attraction. It’s time to think about the best strategy for revitalizing your content, your website and your marketing communications. This dynamism can act internally: with your employees and collaborators, but also externally: customers who are becoming more demanding in the face of the many offers on the market.
Digital signage solutions are available thanks to high-performance software adapted for display transmission. You can then purchase the software or subscribe to the solution. On-premise software: installed on your servers, you pay the license fee to the software publisher . To use this solution, you need to contact a publisher specialized in digital signage. You’ll have to pay the full cost of the display software here, and will be able to use it as soon as it’s installed. This will give you access to the management of your dynamic communication on your servers.
Digitalsignage is an increasingly innovative and widely useddigital communication tool, and a new type of software is emerging: Saas .Software As A Serviceis also known as Cloud or software on demand. This solution provides online management software, accessible remotely via a network. Offshored, it’s affordable and can be installed on any browser. This solution, increasingly in demand because of its practicality, is a subscription-based formula. Boost your communications from your office, your home and the other side of the world.
Each company specializing in DOOH offers different prices. Subscriptions and purchases can only be made through the publisher or host of your choice. Given the interest in this management software, there’s a lot of competition, and therefore a wide range of prices .
Some publishers also offer a hybrid mode comprising both types of software: Saas and On premise.
Optimize your communication
A good communicator is one who is able to communicate both internally as externally. Dynamic communication can be indoor, within your company, and outdoor for your customers. However, the way you communicate and the message will differ depending on what you want to display.