ARTPOINT × EMITY: digital artworks on your screens
ARTPOINT brings together digital artists and prepares their work for the screen. EMITY plays it across your estate, in the very same playlist as your own information — with no extra software.
The partnership
An artwork is a piece of content like any other
A reception screen carries your information for part of the day only. The rest of the time it repeats the same visuals — or sits dark, which reads as a fault. That spare time is what ARTPOINT’s artworks come to fill.
The gallery
The catalogue in motion
A digital artwork is not read like a poster: it moves, slowly, without end. Here are six extracts from the catalogue, shown as they play — looping and silent.
Artworks from the ARTPOINT catalogue, shown as short silent loops. Each artwork remains the property of its author.
In context
Where art finds its place
Art on screen is not only for cultural venues. All it takes is a screen on the wall, and visitors with a moment to look at it.
On site
Two installations already running
The scenes above illustrate uses. These are photographs of existing installations, carried out by ARTPOINT for its clients.
Photographs: ARTPOINT. The artworks shown remain the property of their authors.
Playback
What a digital signage platform changes
Playing an artwork takes more than a file and a screen. Here is what the platform handles once the artworks arrive.
Alternate art and information
One playlist mixes artworks with your own content: menu of the day, safety notices, news. Each item gets its duration and its running order.
Schedule by time of day
Artworks can take the quiet slots — before opening, over lunch, at the end of the day — and leave the busy hours to information.
Drive a video wall
Master-slave synchronisation spreads a single artwork across several panels with no visible drift from one screen to the next.
Work with your screens
EMITY supports every screen manufacturer. Panels already on the wall stay where they are, whatever the brand.
Run everything from one place
One site or twenty, one screen or a thousand: E-MANAGER gathers the estate into a single interface, with the right permissions for each team.
Play without loading the network
Artworks are downloaded, then played locally by the screen or the player. Playback does not depend on a constant stream.
Getting started
How the artworks reach your screens
Four steps, three of which are settled once and for all.
Curation
ARTPOINT starts from your sector, the mood of your spaces and your audience to build an exhibition programme. You keep control: a dedicated account lets you choose the artworks and build your selections.
Delivery
The chosen artworks are supplied as video, matched to the resolution and orientation of your screens.
The playlist
In E-MANAGER, the artworks slot into your existing playlists, with their duration and their time slots.
The refresh
The selection is renewed monthly or quarterly, at the pace you choose. The schedule itself does not move.
Environment
The footprint of a digital artwork
In the traditional art world, transporting the works is the single largest source of emissions. A digital artwork arrives over the network: no crate, no freight, no courier.
The order of magnitude
ARTPOINT puts figures to the gap: flying artworks from Miami to Basel for a temporary exhibition can weigh up to 1.4 tonnes of CO₂ — on their reckoning, the equivalent of more than two years of continuous playback on a large LED screen.
Screens already there
ARTPOINT states that 80% of its projects run on screens that already exist. That is EMITY’s logic too: supporting every manufacturer avoids replacing an estate that works.
A screen that switches off
A screen left on overnight serves nobody. Time-based scheduling stops playback outside opening hours, and the artworks pick up again in the morning.
Frequently asked questions
