The benefits of digitalizing tourist offices
What does a tourist office do?
The tourist office is an information center open to the public. Its aim is to promote tourism in a city or region. Our public service missions include :
- Welcome and information,
- Tourism promotion,
- Connecting local tourism players.
There are many advantages to digitalizing tourist offices! Find out why.
Why digitalize your tourist office with digital signage?
Keeping up with the latest trends in the tourist office
Who hasn’t searched for a tourist destination on the Internet? The world is going digital in every sector.
Tourist offices are taking the dust off their communications by digitizing their services. Nevertheless, they remain in tune with the times and the expectations of an increasingly connected clientele.
Digital screens with dynamic tourist displays broadcast up-to-date information in real time (dates and locations of shows, events, etc.).
It’s more entertaining to watch a video with a better presentation of the region you’re visiting than a simple flyer. Dynamic displays are more attractive than static displays.
Improving services for tourists with a digital tourist office
Dynamic digital signage offers tourists the means to retrieve the information they need. And all without the need for tourist office staff.
What’s more, according to an IPSOS survey, 75% of visitors remember a digital signage message, compared with 44% for traditional signage.
They discover remarkable sites, promotional offers on tourist activities…
Local players (local producers, restaurateurs, stores…), highlighted on screen, give the opportunity and the desire to discover them physically and not just virtually.