Sector · Tourism, culture and leisure

Digital signage for tourism and visitor attractions

Your destination keeps informing, even with the door shut.

Visitors rarely arrive during opening hours. The window screen takes over at night, the kiosk answers the everyday questions, and the events listing updates itself from the database your destination already maintains. You enter it once; it appears everywhere.

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The experiences involved

Five EMITY experiences, one platform for the whole destination.

01The starting point

Information rarely arrives
at the right moment

A tourist information centre closes in the evening, on Sundays, and often for part of the winter. Yet the evening someone arrives is exactly when they are looking for somewhere to eat, what is on tomorrow and which trail to take. Meanwhile the programme has changed, the printed poster is out of date, and nobody is there to say so.

Stone-built tourist information centre: hikers and a family at the desk, a wall screen announcing the weekend village fête and closing time

Visitors look for answers when the centre is closed.

Evenings, Sundays, the off-season: the screen keeps the door open, and it updates from the same account.

  • ✓Opening hours that do not match: Visitors arrive on Friday evening and leave on Sunday. Your opening hours cover a fraction of their stay.
  • ✓Information that ages quickly: Events, weather, trail closures, accommodation availability: all of it changes from one day to the next. Print struggles to keep up.
  • ✓The same entry, several times over: The event is already recorded in your regional database. Re-entering it on a poster, a screen and then the website costs time and creates discrepancies.

02The journey

A visitor’s stay,
point by point

A visitor does not stop at the welcome desk: they move through the destination. Here are the six places where a screen answers them, from the car park to the attraction they came to see. All of them are managed from the same platform.

Map of a visitor’s journey through a destination: six numbered signage touchpoints linked by a route, from arrival to the attraction

Family arriving in a village car park, in front of a totem saying the visitor centre is on the square, with today's programme1 · ArrivalCar park, stationIn the arrivals car park or at the station, a first screen welcomes visitors, locates the information centre and lists what is on today. The stay begins there, not at the counter.
Window screen of a closed tourist information centre at night, showing tomorrow's opening time2 · The window, 24/7Window, at nightThe centre is closed. The window gives the opening time, the evening’s events and the accommodation still free. Visitors leave with an answer instead of leaving disappointed.
Tourist information centre: visitors over a map, a wall screen showing today's events and the weather3 · The welcome deskReceptionInside, the screen shows today’s programme, the weather and public transport while an adviser finishes with the previous visitor. Waiting becomes useful.
Father and child at a touch kiosk in a visitor centre lobby4 · The touchscreen kioskLobby, self-serviceEveryday questions — opening times, prices, maps, walking trails, partners — are answered in self-service, in the visitor’s own language. Advisers keep their time for advice.
Hiker in front of an outdoor totem listing the trails that start from the village5 · The trailheadTrailheadAn outdoor totem gives the distance, the ascent and the condition of the path. A QR code or an NFC tag puts the route in the walker’s phone before mobile coverage disappears.
Visitors in the ticket hall of a castle, under a screen announcing the next guided tour6 · The attractionMuseum, castleMuseum, castle, cave: the screen orients visitors, announces the next guided tour and makes queueing bearable. That case is covered in depth on digital signage for museums.
One entry6screens, one tool

The same content, six locations.

These six screens do not call for six tools. An event entered once goes to the window, the welcome desk and the kiosk, each with its own layout. That is the principle behind digital signage managed from E-MANAGER.

03The window

The window screen that informs around the clock

The window becomes your out-of-hours desk

A screen placed behind the glass stays readable from the pavement, including when the office is closed. It is the most productive touchpoint a visitor centre has: it works precisely the hours nobody is there.

  • ✓Tomorrow’s opening hours and the seasonal calendar
  • ✓Tonight’s and this weekend’s events, updated on their own
  • ✓Accommodation still available
  • ✓Weather, road conditions and trail status
  • ✓A QR code that puts the map in the visitor’s phone

On the hardware side, a south-facing window needs a high-brightness panel: a consumer television washes out in direct sunlight and shuts itself down in the heat. Formats and specifications are covered on the digital window display page.

Couple with a suitcase outside a harbourside tourist information centre in the evening: the screen announces the concert on the quay and tomorrow's opening time

04Your data

What is already recorded appears on its own

Most destinations already maintain a tourism information system — a shared database of events, accommodation and points of interest. E-MANAGER connects to it and pulls that content onto the screens. No re-entry, and no discrepancy between the screen, the website and the printed guide.

Seaside tourist information centre: a couple reads the screen listing things to do this weekend

Destination database

Attractions, events and partner listings, fed straight from your tourism information system.

Connector

Campsite reception: a father and his daughter look at the local weather screen, 26° and the next three days

Weather

Today’s forecast and the days ahead, updated automatically for your location.

Widget

Station hall in a tourist town: travellers in front of the next bus, shuttle and train departures

Public transport

Next departures for buses and trains, for visitors travelling without a car.

Widget

Mountain tourist office in winter: a couple checks the road and pass conditions screen

Road conditions

The state of roads and mountain passes: useful in the mountains and on the coast alike.

Widget

Not on the list?1dedicated connector, built for you

More sources, and dedicated connectors.

In France, EMITY connects to Apidae and Tourinsoft, the two systems most destinations use. Elsewhere, the platform reads RSS feeds, an embedded web page or an exported calendar — and if your system is not on the list, our engineering team builds a dedicated connector.

05Self-service

The touchscreen kiosk, for the questions that recur

Wheelchair user consulting a touch kiosk with a lowered interface

The kiosk answers while you advise

Three quarters of the questions asked at a counter are the same ones: where are the toilets, what time does the castle close, which trail takes about two hours. A kiosk answers them in self-service, and your team keeps its time for the conversations that genuinely call for advice.

  • ✓Interactive map of the town and its points of interest
  • ✓Walking trails: distance, duration, ascent
  • ✓Multilingual — visitors pick their language with one touch
  • ✓Partners and accommodation, sorted by category
  • ✓Reachable seated or standing, on a kiosk at an accessible height

These interactive journeys run on E-CLICK: see the touchscreen kiosks. And an NFC tag triggers content the moment a phone touches it, with no app to install.

06The places

Tourism does not stop
at the information centre

A destination is experienced in several places, and each has its own constraints.

07In practice

How a visitor centre gets equipped

Four steps, and the first screen is broadcasting the same day.

Screens in different formats, totems and touchscreens from several manufacturers1. The screenKeep your existing screens if they still work: EMITY is compatible with every manufacturer. Otherwise, a professional monitor, a high-brightness panel for the window, or a kiosk for touch.
Back of a wall screen: the E-BOX player fixed to the mount and connected to the screen2. The playerAn E-BOX player plugs in behind any screen. If the screen is already connected (Android, Samsung Tizen, LG webOS), E-SOFT installs directly on it.
EMITY's built-in editor open on a large monitor, with a poster being designed3. The contentThe EMITY built-in editor composes your visuals inside the platform, with no third-party software — and if your team already uses them, Canva and Adobe Express are integrated too.
E-MANAGER playlist open on an iMac, with a live preview of the poster4. BroadcastingFrom E-MANAGER you schedule what plays, where and when. One programme for high season, another for the quiet months, a third for the hours when the centre is closed.

EMITY at a glance

A French software company, a network of certified resellers

+7,000

screens connected

+1,000

customer accounts

+130

reseller partners

+20

countries

EMITY develops its software suite in Montpellier, France, and distributes it through a network of certified resellers. One account can run anything from a single screen to a thousand: a seasonal information point as easily as a regional network.

08Frequently asked questions

What visitor centres ask before they invest

It means broadcasting information that changes on its own — events, weather, available accommodation, opening hours, walking trails — on screens placed in the window, at the welcome desk, on a kiosk or on an outdoor totem. Everything is managed from a single web dashboard, E-MANAGER, with no need to touch each screen.

Brightness is the deciding factor. A sun-facing window calls for a high-brightness panel designed for shopfronts: a consumer television washes out and shuts down in the heat. Format comes next — portrait suits narrow windows, landscape suits wide shopfronts. Details are on the digital window display page.

Yes. E-MANAGER connects to the destination management system your organisation already maintains, so events, partners and points of interest reach the screens without being re-entered. In France, connectors exist for Apidae and Tourinsoft. Elsewhere, the platform reads RSS feeds, an embedded web page or an exported calendar, and our engineering team can build a dedicated connector.

That is what the window screen and the outdoor totem are for. You prepare a separate schedule for closing hours: reopening time, tonight’s and tomorrow’s events, accommodation still free, an emergency number, a QR code to the map. The screen switches to that schedule on its own at the appointed time.

Yes, and it matters in tourism. On a broadcast screen the languages follow one another in the loop. On a touchscreen kiosk the visitor picks their own with a single touch and navigates entirely in that language.

Yes, and it is one of the most common uses: wayfinding at the entrance, the next guided tour, multilingual interpretation beside the exhibits, and queue information. Because a museum has its own constraints — low light, conservation rules, long dwell times — that case has a page of its own: digital signage for museums.

Two are enough to start: a window screen, which works around the clock, and a welcome desk screen. The touchscreen kiosk comes next, once self-service becomes useful. An EMITY account runs from one screen to a thousand, so a seasonal information point and a regional network are managed in the same place.

Yes: the e-paper panel, which uses electronic ink. It consumes nothing while the display stays unchanged, runs for years on battery and stays readable in full sunlight — the opposite of a backlit screen. It is the answer for a trailhead or a remote viewpoint: see e-paper.

Let us make it concrete

Try it on the window before equipping the whole destination

The trial opens the full platform with every feature included, for 3 months, on one screen, with no card details and no commitment. Enough to connect your events feed, schedule a week of high season and judge for yourself.