n the street, the first thing passers-by see are the shop windows. Since this is the first contact, they have to get your attention right away. Shop windows therefore must be highlighted and convey a message to invite potential customers to enter the store.. To stand out from the crowd, many retailers have adopted digital screens in their shop windows. By opting for this dynamic display,content and designs can be changed regularly and easily. The window display can be easily integrated into a shop window, often in portrait mode to save space.
Your window display is the point of interaction and engagement, inviting the customer into your store.
What is a window display?
The shop window is the central element of any business. At a glance, it sets the tone for his image. Whether it’s neat, minimalist, colorful or organized… it aims toto passers-by and encourage encourage to enter the store. But to attract potential customers, nothing beats the power of digital signageincluding window displays. They are suitable for all sectors: real estate agencies, pharmacies, banks, tourist offices, clothing stores, boutiques…
To ensure the aesthetic appeal of the business, several mounting options are available: floor-standing, flag, wall-mounted, ceiling-suspended or gallows-mounted. With these window displays, various types of broadcasting are possible: USB with a media player and dedicated application, connectivity via DVI or HDMI cable, link-up with a digital signage software or remote control from a web interface. Most models are fanless, which means they are quieter. The dynamic window display is often considered one of the most useful dynamic screens in a store.
Why should you opt for window displays?
Digital signage such as window displays is a powerful communication tool. There are many reasons why retailers need to equip themselves with them.
These are interactive displays. Whether mounted on a floor stand, built into a piece of furniture or near a glass roof, window displays are dynamic. This makes them more eye-catching for passers-by. They easily capture eyes because of the message movement. What’s more, the luminosity and color variations catch the eye. This dynamic display is a hit with passers-by.
They are modern communication media. In-window screens are a new form of communication, a modern medium. They are aesthetically pleasing, allowing different contents. With animation, it’s possible to convey more complex messages. The videos are a source of inspiration, but always related to the proposed offer. Window displays can also be parameterized. Retailers can also disseminate messages even outside opening hours, to get the most out of them.
That the place of sale is in direct sunlight or on a shady street, visibility is not the same. But the advantage of connected screens is that they offer high luminosity. Photo and video content is therefore visible even in sunlight. The images are bright and punchy, whatever the exposure or angle of view. Screens emit their own light outwards, so they don’t reflect incoming rays. It’s the assurance of better visibility whatever the weather.
They’re less restrictive: Window displays are attractive, robust and very practical. Installed indoors, they are part of our POS displays. They are therefore not subject to the same regulatory constraints as outdoor displays. Administrative procedures are reduced, theinstallation screens in shop windows is simpler easy.
Choosing the right window display
In a world where customers are increasingly demanding, retailers must innovate all the time! As a result, they can increase visits and sales. To entice people into the store, opt for window displays. Indeed, window displays are more practical and more attractive than paper display. In fact, this solution digital media integrates perfectly into any environment. But how do you choose the right window displays?
We can advise you on how to use it as a display screen:
LG XS4J 4000 cd
SAMSUNG OMN 2500 cd series
Philips h-line 2500 cd range
Dynascan DS range up to 7000 cd
Screens capable of broadcasting non-stop messages:
To capture the attention of passers-by, both day and night, you need robust devices that can operate 24/7. So wouldn’t it be a good idea to get window displays designed for intensive use? Effective in all weathers, they are reliable and deliver messages that are both legible and perfectly visible.
A player player: In general display solutions include a screen, player and softwareBut there are window displays that integrate a player, as well as models that come with software. But whichever solution you choose, you’ll need a subscription to use the software.
LED or LCD : Dynamic window displays are available in 2 different technologies: LED and LCD. The LED doesn’t give good resolution, but it does boast a brightness of 4,000 cd/m². Perfect for displaying simple messages that can be seen from a distance. LCD is excellent for quality video, and screens with this technology are often positioned in portrait mode.
Displays with brightness sensors:
Placed as close as possible to the window, screens are subject to a number of constraints, including heat, brightness and sunlight. And yet, they need to deliver messages that are readable and powerful, whatever the time of day. For best visibility, it’s best to use window displays with brightness sensors that adapt easily to the intensity of the surrounding backlighting.
A short guide to the brightness of digital signage in windows
Brightness is an important criterion when choosing dynamic dynamic displays in the window. That’s why it’s important to know which light levels are suitable. For a conventional digital screen in a bright indoor environment, brightness is between 500 and 700 cd/m².for an outdoor screen, it’s between 5,000 and 7,000 cd/m². and for a window display, brightness is between 700 and 5,000 cd/m².. If the point of sale faces due south, the ideal brightness for the digital display in the window is 3,000 to 5,000 cd/m² ..