Bany of our daily activities involve moments of waiting. For example, before paying for a purchase, getting on a bus or riding a ride. Even if they vary in length, these breaks are unavoidable and generally frowned upon. Modern, digital and innovative solutions exist to remedy this situation! Attractive and entertaining, they keep customers, travelers or families entertained and informed.
Solutions to the waiting game
In-store digital signage
During peak sales periods, customers’ patience is sorely tested. The checkout is the “worst” part of the shopping session. In some cases, consumers may even prefer to leave the product on the shelf rather than wait in line at the checkout.
At the extreme, they will abandon physical purchases in favor of online purchases on a website. In this case, he’ll also be giving up the conviviality and services that only a store can provide.
With digital signage, the retailer adds the finishing touch to the customer experience. He accompanies them to the end of the course. After welcoming, guiding and advising him in his purchase, he doesn’t abandon him at the checkout! On the contrary, it extends its presence by broadcasting multimedia content in real time on a range of screens. Content includes videos, images, text, pages from the brand’s website… They all contribute to improving the relationship between customer and brand. Thanks to digital signage, stores can present promotions, new products, opening hours… in a way that is simple and attractive to customers. So they don’t even notice the wait!
DOOH in transport
Public transport, cabs, airports, stations, etc. all have waiting areas that are generally not very busy. Their few distractions consist simply of a few advertising posters and timetable and destination charts. Any stores in the vicinity help to “kill time”. Then, after the wait, comes the journey, also a source of boredom and inactivity.
So many moments that can be optimized with a :
- fun and creative, to keep users and travellers waiting with attractive content,
- dynamic, in contrast to conventional displays (static and monotonous),
- to attract the attention of new generations and give a more modern image.
This solution is digital signage, otherwise known as Digital Out Of Home (when it includes advertising) or digital signage.
Connected to screens, the digital signage solution can be used toinform andorientation but also to entertain entertainment. On the same screen, programmed playlists alternately broadcast useful and entertaining information. These take the form of slide shows and videos. And that’s not all! Thanks to the addition of rss feeds, the screens also broadcast weather, news and many other widgets.
Finally, thanks to the digital signage solution, each screen is also a potential digital location for advertisers. One of the major advantages of digital signage (as opposed to print signage) is that it costs almost nothing to set up. The management and distribution of advertising space is done using online software, so there’s no need to print visuals and then send teams to your site.
Connected screens in leisure areas
Outdoor activities, attractions, museums, events, etc. are all places dedicated to leisure. Attractive and entertaining by nature, they charm young and old alike. However, during busy periods, the tendency to relax is reversed and can easily turn to tension. Faced with long queues, some even give up the activity.
Digital signage helps children from 7 to 77 years old to enjoy cloud-free fun, even when it’s crowded. Cleverly positioned along the waiting area, the connected screens display colorful, animated visuals. Images and videos captivate the little ones and relax the grown-ups!