Free display software
Software is free for a variety of reasons.
The latter can be open source. Based on source code made public and usable by all, open source software is generally free. However, this is not systematic. In fact, some of them require a bit of technical know-how for installation.
Software can also be free, thanks to funding from advertisers. The latter will subsidize the product.
Or, the software is designed in several versions. The basic version, with limited functionality, is available free of charge. Premium versions, on the other hand, are not free.
Finally, you will be offered free access to the full version of the product, but only for a limited time. At the end of the trial period, the full version will remain available for a fee.
The being free part is obviously is a real advantage for users. This allows you to try out the software without any financial consequences, and to understand how it works.
In this way, users can see whether the concept appeals to them, and whether the tool meets their expectations.
Despite these advantages, the conditions of use are somewhat restricted with the non-paid version. Open source software, for example, may require some knowledge of computers. And, if you’re not comfortable in this area, you’ll need to consider using a service provider who will charge you for this service, so that you can exploit it.
Last but not least, the basic versions and demos are far too limited in their functionality to give you a concrete idea of all the opportunities offered by digital signage.
The fact that digital signage is free generally means you’re on your own when it comes to discovering this communication innovation. Nor can you count on after-sales service or technical/IT support.
For what occasions can it be used?
It’s an opportunity for companies to discover how digital signage can be used to raise their profile. It’s a great way to get started in screen-based communication.