What is an interactive on-screen survey?
Definition and operating principle
An interactive on-screen survey is an interactive questionnaire that displays directly on a touch kiosk or a connected device installed in your space. Unlike an online questionnaire sent by email or shared via a link, it requires no prior invitation. Participants respond on the spot – at the very moment of their experience.
The principle is simple. Questions appear on the kiosk or the device. The participant taps the screen to give a response or uses their phone to scan a QR code. The results are recorded automatically and made available in real time on your dashboard.
Types of interactive on-screen surveys
Depending on your goal, several formats are available to you:
- Interactive quiz with live ranking: ideal for meetings or training sessions led by a trainer
- Satisfaction survey (stars or smileys): a single response in one tap to measure customer experience
- Single or multiple choice MCQ: to collect preferences or assess knowledge
- Open questionnaire (free text): to gather suggestions or detailed comments
- Live vote and live quiz with instant participation: among the most effective engagement tools for any group event
- Word cloud: visualize the most cited words during each session – ideal for a brainstorming questionnaire or group interactive quizzes
Survey on a physical kiosk vs. classic online questionnaire
Tools such as Wooclap or Google Forms are assessment software embedded in a PowerPoint presentation or shared via a website. They are designed for in-room or remote use – participants access the questionnaire from their phone or computer.
The interactive on-screen survey on a physical kiosk or interactive screen targets a flow of people who walk past a device installed in your space. No prior application is required. Participation is spontaneous – at the right moment and the right place.
Did you know?
A questionnaire sent by email gets, on average, less than 15% response rate. An interactive survey offered directly on a kiosk at the point of contact can exceed 30%. (Source: skeepers.io, guest-suite.com, 2024-2025)
Why deploy interactive surveys in your business?
Measure customer satisfaction directly at the point of contact
Placing a kiosk at the checkout, at a hotel reception or at the end of a visitor journey lets you collect reactions and opinions from customers while the experience is still fresh. The engagement rate is much higher than that of a survey received 48 hours later.
Live surveys also help quickly qualify dissatisfaction and step in before it turns into a public negative review.
Did you know?
A kiosk at the point of sale can reduce perceived waiting time by 30% and contribute to a sales increase of up to 33% through higher engagement. (Source: biig.fr, digital-broker.com)
Assess employee well-being and engagement
Interactive surveys are not just for customer relations. Internally, a device installed in the break room or at the end of a training session becomes a powerful HR tool. Whether you are a trainer, manager or HR lead, it simplifies the collection of regular feedback.
You can rate the satisfaction of a meeting, measure team engagement weekly or capture feedback after each training session. Questions appear automatically based on a schedule defined in E-Manager. The survey adapts to your internal cycles.
This weekly ritual strengthens trust within the team. For learning or training sessions, a survey at the end of a session measures each participant‘s actual progress. Anonymous mode guarantees genuine feedback – free from social desirability bias.
Drive quality with real-time data
Nearly 50% of consumers cite resolution speed as the top satisfaction criterion. (Source: apizee.com, 2026) To meet that bar, you must spot problems before they pile up.
The real-time results of a live survey deliver a short feedback loop. As soon as a trend appears in your data – a drop in score on a service or a peak of dissatisfaction – you can act the same day.
Survey statistics are available as charts in your E-Manager dashboard. Collecting reactions from your customers and employees has never been so immediate.
Expert tip
Schedule a short survey (2 to 3 questions max) every Monday morning to take the pulse of your teams. Regularity boosts participation and frees up speech. Choose anonymous mode to encourage honest feedback.
How to create and broadcast an interactive survey on your screens?
Choose the question types that fit your goal
Before you create a survey, choose from the list of available formats the one best suited to your marketing objectives or your collection project:
Stars (1 to 5)
Quick satisfaction in 1 tap
Smileys
Friendly and consumer-facing contexts
Single / Multiple choice
Preferences and assessments
Free text
Suggestions and qualitative comments
Interactive quiz
Live ranking of participants
Word cloud
Visual collective brainstorming
Configure the display on touch kiosk or connected device
With E-Sondage, deploying on your devices is done easily in just a few steps. Easy to use from the E-Manager interface – whether you are a trainer, facilitator or communications lead:
Creation
Start the creation of your questionnaire (questions, options, display duration)
Targeting
Choose the target devices in your fleet
Scheduling
Schedule the broadcast (immediate or planned)
Collection
Activate the collection of responses – your participants reply directly on the touch kiosk
Emity’s digital signage automatically alternates your survey with other communication content on the same device. An integrated interactive survey in your content stream – without disrupting the visitor journey.
Maximize participation with QR code and mobile access
Some participants prefer to respond from their phone. E-Sondage natively includes a QR code displayed on screen to give them that access.
Participation is not tied to owning a smartphone. Access is twofold – on the kiosk or via the QR code – to maximize the response rate among your audience.
Which solution should you choose for your context?
Before choosing your solution, weigh the three feedback collection options available: kiosk survey, online questionnaire and smiley terminal. The table above helps you identify the one best suited to your new goals.
This kiosk-based assessment software combines the spontaneity of a smiley terminal with the depth of an online interactive questionnaire. It is the most complete alternative to run a questionnaire in a business setting without friction for your participants. The setup adapts to every professional context – from the point of sale to the HR area.
In the business world, being able to create, organize and broadcast your surveys from a single interface is a decisive advantage. Whatever type of survey you choose – customer satisfaction, training assessment or vote during an event in a shopping center or corporate area – E-Manager also lets you broadcast informational content between two survey sequences. The result: maximum audience participation on every device.
Analyze and use the results of your interactive surveys
Read and interpret your survey statistics
As soon as a participant completes their survey, the data syncs to your E-Manager workspace. You can review your survey statistics as charts by question, by period or by device. The information collected gives you a precise view of every session.
The interface shows the completion rate, the distribution of responses and time-based trends. Watching your satisfaction score evolve week after week becomes a steering reflex.
Turn data into concrete actions for your business
The numbers only matter if you turn them into concrete actions. A drop in score on a specific criterion – reception quality, service time or clarity of a marketing offer – immediately points to what needs fixing.
Nearly 50% of consumers cite resolution speed as a key customer satisfaction criterion. (Source: apizee.com, 2026) With real-time results, you act the same day – not the following week.
E-Sondage Emity: the complete solution for your on-screen surveys
A survey module fit for every professional sector
E-Sondage is the interactive questionnaire module integrated into the Emity suite. Whatever your business – retail, services, distribution, public sector or industry – you collect customer feedback and assess employee well-being from your connected devices.
+900 companies trust us to manage communication on their devices. A specialist in digital signage since 2015, Emity is certified French Tech Montpellier and a winner of Réseau Entreprendre 2019. A free 3-month trial of the full Excellence pro version is available – with no commitment – to test the full set of E-Sondage features in real conditions.
Customizable features for every type of survey
E-Sondage includes many features tailored to every need:
Star or smiley rating · Single choice or multiple choice · Long answers (free text) · Interactive quiz with live results · Anonymous mode to free up speech · Group brainstorming with word cloud · Predefined question templates
Our survey builder relies on a native integration with Canva to customize the look and feel of your surveys. Our technical team supports you at every step.
Real-time results synced in your E-Manager workspace
The responses from your participants sync instantly to your E-Manager account. As the creator of your survey, you access your survey statistics as charts – completion rate, distribution of responses and evolution over time.
No waiting. No manual export. The collection data is available as soon as each session ends.
Compatible with kiosks, tablets, connected devices and QR code
E-Sondage works on the full range of Emity devices. Every class of equipment is supported:
Connected digital signage devices · Interactive kiosks and touch totems · Wall-mounted or counter tablets · QR code (smartphone access without an application to install) · Compatible with your internal privacy procedures and your data collection policy
FAQ – Everything you need to know about interactive on-screen surveys
What is an interactive on-screen survey?
An interactive survey on a connected device is a questionnaire displayed on a touch kiosk or a totem. Participants reply directly by tapping or via a QR code. Results are collected in real time on a centralized dashboard. Every user in your space can express an opinion simply.
How do you create an interactive survey for customers or employees?
From E-Manager, you create your questionnaire by choosing the question type (stars, MCQ, free text), configuring the display and broadcasting it to your target devices. You can edit or add new questions at any time – without specific technical skills or experienced trainer training. Setup takes a few minutes to spark engagement with your customers or teams from day one.
What types of questions can be included in an on-screen survey?
E-Sondage offers star or smiley rating, single choice, multiple choice, free text and interactive quizzes. Whatever the topic of your survey, every response format suits a precise objective – satisfaction, engagement or assessment. Explore the new formats available: the word cloud is especially well suited to group brainstorming sessions.
How do you retrieve survey results in real time?
Responses sync instantly to your E-Manager workspace as soon as a participant submits the survey. You review your survey statistics as charts available at any time from your account.
What is the difference between an on-screen survey and a classic online questionnaire?
An online interactive questionnaire (such as Wooclap or Google Forms) requires a connected device and a link shared via a slide or a presentation. A survey on a physical kiosk targets a flow of visitors on site – without prior setup. Participation is spontaneous.
Does an interactive survey work without participants having their smartphone?
Yes. Participants respond directly on the touch kiosk. The QR code is an additional option for those who prefer their phone – but it is not mandatory. This accessibility builds trust from participants in the device. Access is designed for every profile.
How do you broadcast a survey on multiple screens at the same time?
From E-Manager, select the target devices in your fleet and launch simultaneous broadcasting. The centralized management application lets you remotely steer all your surveys – on as many devices as you wish, whether for a one-off event or continuous monitoring. You stay in control of every part of the collection setup.
