Digital signage in buildings

Digital signage in buildings is an innovation based on the use ofcommunication screens to broadcast a message using media/content such as images, video or text.

Digital broadcasting replaces traditional displays (paper, plastic, metal), which cannot be modified after printing, with communication screens. Managed remotely via software, digital signage gains in flexibility thanks to real-time content updates.

In buildings, whether residential or for professional use, digital signage takes on its full meaning when it comes to disseminating information that contributes to the well-being and social well-being of occupants.

How can digital signage be used in buildings?

Communication screens are used to broadcast all kinds of messages and information:

  • Display building plans: Use digital signage to showcase the layout of your premises. Communicate the number of floors in the building, the apartments, the practices or corporate offices, etc. Both interactive and non-interactive maps guide visitors and delivery personnel.
  • Warn about safety: Inform occupants about the safety instructions to be applied in the event of dangerous situations (fire, flood, etc.). Publish prevention messages.
  • Remind you of the building’s rules: Indicate any prohibitions within the building, such as smoking in common areas. Inform residents of the rules of communal living for the well-being of all.
  • Welcome occupants and visitors alike: Use digital signage to create a pleasant interaction and wish everyone a good day. Content can be customized for specific uses.
  • Pass on tips to residents/occupants: Spread the word about neighborhood life. Nearby restaurants and stores, as well as public transport timetables. Also publicize events organized by the property manager or municipality (Neighbors’ Day, festivals, concerts, etc.).
  • Advertise: Use digital signage to build a steady stream of additional revenue. Create partnerships with companies, businesses, etc. to communicate about their products or services.

The benefits of digital signage in buildings

Among the many advantages of digital signage in buildings, three stand out:

  • Active communication and high visibility:

Communication screens offer bright, eye-catching displays that capture the attention of visitors, residents or professional building occupants. Dynamic content conveys information in a pleasant way, thanks to videos, animations and other visuals.

What’s more, strategic positioning of screens in lobbies or elevators (where users come and go) is the best way to reach the maximum number of people.

  • The flexibility of digital signage :

With digital signage, communication managers can quickly and easily change the content displayed according to time of day, week or event, for example. They can also program their visuals to cover a time slot in case of absence.

  • Reducing costs:

With digital displays, there’s no need to print posters or make nameplates. You change them directly from the digital signage content management platform, instantly.

Whether buildings are used for collective housing, commercial or professional purposes, communication is assured thanks to digital signage.

The intelligent display within the building is a shared and participative source of information. The idea behind this communication is to encourage commitment and strengthen, even create, the bond between its occupants.