Companies aren’t the only ones concerned about how they communicate with their audiences. Elected representatives are also aware of the need to improve the clarity and accessibility of information for citizens.
It’s in this context that the provisions of Ordinance no. 2021-1310 and Decree no. 2021-1311 of October 7, 2021 come into force (for the most part) on July 1, 2022. In particular, these texts reform the rules governing the publication of acts issued by local authorities and their groupings. As such, they establish the principle of dematerializing advertising. In other words, the possibility of informing the public via a website. This way, electronic publication acquires legal status. So how do you optimize this contact with citizens at the town hall? Digital signage, a complementary solution for your legal advertising.
Digital signage for town halls
Citizens, the new audience for digital signage
We tend to think ofdigital signage as a marketing tool. That it’s only used by companies for profit. Its sole vocation is to achieve commercial objectives through the screens that broadcast their communications.
Well, it’s not true! Local authorities are also using this new means of communication to reach out to residents. You may have already noticed it, thanks to the signs you see in the town where you live, which may be digital signage… Digital screens are also being installed in town halls and public buildings…
The ecological advantage, a significant variable
The purpose of this decision and the implementation of this reform is twofold for local authorities:
- Improve information transmission, with modernized and simplified communication tools.
- Promote dematerialization, which until now has only been optional and complementary, and has been little used.
Obviously, this choice is not insignificant. The massive reliance on paper poster printing is no longer appropriate in today’s economic climate. These decisions will enable town halls to communicate digitally, while reducing waste and over-consumption of materials.
Proximity between residents and local authorities
Digital signage offers many advantages: dynamic visual content, optimized visibility, remote control of several screens…
What’s more, when used as a complementary legal publication medium, its effectiveness strengthens the relationship between town hall and citizens. Digital signage helps to shorten the time it takes to change posters, and provides information directly. Messages can be quickly modified and personalized.
In establishments and public spaces, dynamic screens will display content instantly, without having to mobilize teams! Installed around town, in town halls and other strategic locations, they provide real-time information to hundreds of people every day. Legal posting of your documents is not limited to your website! With digital signage, you can link your documents to both indoor and outdoor screens. Information is more visible and citizens better informed.
Equipment adapted to consultation
We offer touchscreen kiosks for town halls, for easy, intuitive consultation.
These kiosks can be installed indoors or outdoors.
Outdoor furniture is designed to be robust, IP65 waterproof and vandal-proof.
The screens switch off automatically at the set times.
