What do supermarkets, as well as local shops, find in digital signage? A simple, fast and cost-effective solution for improving the customer experience during the purchasing process and boosting sales. How? Find out more below.
In-store sales on the rise and a top-notch customer experience
Encourage your customers to make ” impulse” purchases
1 in 3 people give in to impulse buying. This unplanned act occurs in stores, supermarkets, and specialized superstores, when faced with the product. When a tempting offer is presented, the customer spontaneously decides to accept it.
The conditions under which an item is sold therefore influence impulse buying in supermarkets. Everything must be done to make them visible and legible. And it’s by cleverly placing a screen on the shelf that you support the consumer’s decision and stimulate spontaneous purchases.
Reduce the feeling ofwaiting at the checkout
Draw your customers’ attention to lively, colorful content. These will distract them by capturing their gaze and thoughts, whether recreational or informative:
- Videos, slideshows.
- Practical information and store news.
- Ancillary services (ticketing, car rental, etc.)
- Local life…
Interact with the consumer
Provide your customers with touch screens so they can :
- Respond to your satisfaction surveys and questionnaires.
- Submit a service request.
- Edit an invoice…
A display for every function
On the shelves, wall-mounted displays to showcase your latest products and promotions, and highlight your star products. At your fingertips, touch screens for POS (point-of-sale advertising) to guide consumers through the product range. For example, by helping him find a part number or brand for an auto part or printer cartridge.
EMITY is compatible with all types of screens and layouts, frames, LEDs, video walls, etc.
At checkouts, screens are preferably ceiling-mounted. At the reception, interactive kiosks or touch tablets for total interaction with the consumer…
And on the parking lot and outside walls of the supermarket, giant screens!
To learn more about choosing screens, consult our page “How to choose your dynamic screen”. And more generally, our FAQ.
