Experience · NFC interaction

NFC interaction: present a product, and the screen introduces it

Hold a badge close, and the right media plays.

An NFC reader connected to the screen recognises the product, card or badge a visitor presents to it. The presentation, video or page set up in E-MANAGER appears straight away, then the screen goes back to its schedule.

Contactlessa single gesture
No appnothing for visitors to install
7,000+screens run by EMITY
3 monthsfree trial

How it works

Hold a badge close,
and the right media plays.

The NFC chip only holds an identifier. E-MANAGER decides what to show, on which screen, and when to return to the schedule.

Hand bringing a grey sneaker close to the round NFC reader on an oak table1 · The gestureThe visitor presents the objectProduct, card or badge: the NFC chip, built in or stuck on, passes in front of the reader placed on the table or fitted into the furniture.
Back of a wall-mounted screen: the compact E-BOX player fixed to the rear of the panel, connected over HDMI2 · The readingThe reader recognises the chipThe NFC reader is connected to the E-BOX player fixed behind the screen: it identifies the chip and finds the scenario set up in E-MANAGER.
Portrait screen presenting the detected product: “Trail 3” and the photo of the sneaker3 · The displayThe screen presents the productName, description, price or video: the linked media plays straight away, then the screen returns to its schedule on its own.

In context

From shelf to museum,
every object tells its story.

The same gesture serves very different audiences, from the same E-MANAGER account.

Wine shop: a customer sets a bottle on the NFC reader on the counter, the screen shows “Domaine des Garrigues”, dark fruit and a roast lamb pairingWine shops and food retailThe bottle set down, the wine explainedThe customer sets the bottle on the counter reader: grape variety, food pairings and current tastings appear above.
Cosmetics showroom: a customer places a bottle on the NFC reader, the wall screen shows “Orange blossom”, neroli, amber and blond woodShowrooms and cosmeticsThe fragrance set down, its promise on showA product placed on the reader starts its presentation: notes, range and advice, even when staff are busy.
Museum gallery: a visitor holds his card to the NFC reader built into the plinth of an ancient vase, the screen nearby presents “The red-figure vase”Museums and exhibitionsThe card held close, the artwork explainedThe visitor holds their card to the reader built into the plinth: commentary, video or documents appear on the screen nearby.
Company reception: a visitor presents his badge to the NFC reader on the reception desk, the screen shows “Welcome, Mr Durand · Your host has been notified”Company receptionThe badge presented, the host notifiedWith the visitor register, the badge presented at the entrance identifies the visitor, notifies their host and shows their welcome on screen.
Meeting room: an employee sets her badge on the NFC reader on the table, the wall screen opens the “Project Horizon” presentationMeeting roomsThe badge set down, the presentation openAn employee sets their badge on the room reader: their presentation opens on the wall screen, with no cable or remote.

Why NFC

A screen that responds
to the visitor’s gesture.

Visitors no longer sit through a loop: they choose what they want to see by presenting the object that interests them.

Nothing to installNo app and no pairing for the visitor: they present the object, the screen responds.
One content per objectEach chip carries its own scenario: a datasheet for one product, a video for another, on the same screen.
Automatic returnAfter playback, the screen resumes its schedule on its own: it never stays stuck on one-off content.
The screen you already haveThe E-BOX player fits behind the panel: EMITY works with every screen manufacturer.

NFC in plain English

Have you seen “NFC tag detected” on your phone?

The short answer first; the rest of this page explains how companies use it to bring their screens to life.

“NFC tag detected”: what does this message mean?

If your phone displays “NFC tag detected” (or “New tag collected”), its contactless antenna has just passed within a few centimeters of an NFC chip: a shelf label, a badge, a transit card, an equipped poster. The message is simply a notification: nothing has been installed on your device and no personal data has been read.

  • ✓The phone read an identifier, not your data
  • ✓Reading requires near-physical contact
  • ✓You remain free to open or ignore the content offered
  • ✓NFC can be turned off in your phone settings

With EMITY, the principle is reversed: the reader connected to the screen reads the chip of the object presented. The chip holds nothing but an identifier, and E-MANAGER decides what to display.

Sticker NFC tag showing the contactless pictogram, with a smartphone held a few centimeters away

With EMITY

How EMITY integrates NFC into its digital signage suite

Three building blocks are enough: the event playlist, centralized configuration and automatic return to the schedule.

Event playlist

A native E-MANAGER feature: the media linked to the tag appears on the chosen interaction. Several NFC scenarios can coexist on the same screen.

Centralized configuration

Link a tag to a media file, define the trigger conditions, activate: dozens of tags spread across several sites are managed from a single dashboard.

Automatic return

After playback, the screen goes back on its own to its usual schedule. No risk of staying stuck on a one-off piece of content.

No technical skills are required: configuration is done from the E-MANAGER web interface.

Configurator

Find your ideal NFC scenario

Every sector has its own uses. Tell us yours and the type of interaction you want: we will suggest the matching scenario.

Find the NFC scenario that fits your sector

Two clicks are enough: your environment, then the type of interaction you want.

1Your sector
2Type of NFC interaction

A pilot is set up with our teams, via the E-MANAGER event playlist.

Request a demo

Deployment

Deploying NFC
on your screens: the right habits.

Four points to settle once and for all, before the first chips go up.

Security
  • ✓Reading within a few centimetres only
  • ✓No remote reading possible
  • ✓A deliberate gesture from the visitor
Data and GDPR
  • ✓No personal data on the chip
  • ✓Anonymised interaction statistics
  • ✓Clear signage to inform visitors
Choosing chips
  • ✓NTAG213 for a simple identifier
  • ✓NTAG216 for more data
  • ✓Rugged chips for demanding sites
Placement and content
  • ✓Reader at hand height
  • ✓A clearly visible NFC pictogram
  • ✓Short videos, a still fallback image
Expert tipNFC chips collect no personal data. If you track interactions (number of reads, times, content played), anonymise this data and inform your visitors with clear signage: a setting made once and for all.

In the EMITY suite

NFC works
with the other experiences.

Kiosks, reception, queues, digital ink: the same platform runs NFC interaction.

Frequently asked questions

Your questions about NFC interaction

This message simply means your phone has passed within a few centimetres of an NFC chip: a label, badge, card or equipped poster. The phone has read an identifier, not your personal data, and you remain free to open or ignore the content offered. NFC can be turned off in your settings if you wish.

An NFC reader is connected to the E-BOX player, fixed behind the screen. When a product, card or badge fitted with a chip passes in front of the reader, E-MANAGER recognises the identifier and plays the linked media: product presentation, video or interactive page. The screen then returns to its schedule.

No. The visitor simply presents the object or badge to the reader: no app, no pairing, no setting on their side.

Products on the shelf, bottles and fragrances, museum visitor cards, visitor or staff badges: the chip is built into the object or stuck on it, and each chip carries its own scenario.

An NFC reader and an E-BOX player, fixed behind the screen you already have. EMITY works with every screen manufacturer: your existing panel stays in place.

No. Once the media has played, the screen returns to its usual schedule on its own. Several NFC scenarios can share the same screen.

Reading only works within a few centimetres: no remote reading is possible. The chip holds only an identifier, no personal data, and the visitor chooses to present the object.

Yes: it complements E-CLICK touchscreen kiosks, the visitor register, queue management and e-paper screens, from the same E-MANAGER account.

An NTAG213 chip is enough for a simple identifier, which covers most scenarios. The NTAG216 holds more data. For demanding environments (outdoors, industry, heavy footfall), choose a rugged chip.

Your first scenario

Let your products speak.

From fitting the chips to putting your scenarios live, our teams and reseller partners support you. More than 1,000 customer accounts already run their screens with EMITY.