Luxury retail digital signage and jewellery displays

In a luxury boutique, a screen should not be noticed — it should serve the piece, the gesture and the story. From the shopfront to the private room, every screen carries its own message, and all of them are managed from one dashboard.

+7,000connected screens
+1,000customer accounts
+20countries

The starting point

In a luxury boutique, the question is not the screen — it is what the screen does to the room

A jewellery house, a watchmaker or a leather goods brand has spent years building an interior. So the first question is never “what should we show?”, but “will it sit properly in the room?”

A screen that fights the room

A thick bezel, brightness turned too high, a coloured banner, a manufacturer logo glowing in standby: four details are enough to take a room down a notch after years of care.

The piece the customer wants is not on the shop floor

A colour, a size, a finish: the piece exists, just not in this boutique. The adviser describes it from memory, or reaches for a personal phone.

The campaign lands early, or late

A collection launches on a set date, everywhere at once. A printed poster that arrives ahead of time, or behind it, is noticed immediately.

The journey

From the pavement to the private room, six moments worth equipping

Here is the route a customer takes through a luxury boutique, from the pavement to the stockroom. Each screen answers a different question, and the last one no longer speaks to the customer but to the team.

Diagram of the customer journey through a luxury boutique in six steps: shopfront, threshold, concession, fitting room, private room door and stockroom

Digital signage screen in the shopfront of a luxury boutique, seen from the pavement at dusk

1 · On the pavement

The passer-by slows down but has not come in yet. The shopfront announces the collection and the opening hours, and keeps doing so once the boutique is closed. Brightness levels and formats for window equipment are covered on the digital window display.

Draw them in

Portrait welcome screen in the entrance hall of a luxury boutique

2 · At the threshold

They step through the door. A discreet portrait screen says what the host says: the boutique receives customers, by appointment when needed. This is also where the visitor book takes over for private appointments.

Receive them

Leather bag on a suede display stand, with a screen behind it showing the craftsmanship

3 · At the concession

In front of the piece, the question is no longer the price but the story. The screen shows the material, the workshop, the number of hands involved. An NFC tag under the display stand plays the right film the moment the piece is lifted.

Tell the story

Private fitting room in a luxury boutique with a discreet wall-mounted screen

4 · In the fitting room

The piece works, the finish does not. A discreet screen opens up the rest of the collection — colours, sizes, pieces held in the stockroom or in another boutique — without anyone leaving the room or pulling out a phone.

Widen the choice

Small matte e-paper panel in a brass frame, beside a walnut door

5 · At the private room door

A matte e-paper panel, with no backlight and no visible cable, shows whether the private room is free, booked, and until when. It connects to room booking.

Signal without disturbing

Stockroom of a luxury boutique: packing table, two members of staff and a briefing screen on the wall

6 · In the stockroom

The last screen, and the only one that does not address customers: the daily brief, the selling points for the new collection, and the required notices — statutory documents kept up to date without reprinting.

Brief the team

Fitting in

A screen you stop noticing

This is the condition every luxury house sets, and it is settled by details of installation and settings — not by the software.

Recessed, not hung

A recessed panel sits flush with the joinery: no bezel, no cable in sight. That is shopfitting work, and it belongs on the drawings.

Brightness comes down

A screen on the shop floor is not a window screen: brightness is set per location and per hour, so the piece itself stays the brightest thing in the room.

No banner, no logo

Content fills the whole panel, in the typefaces of the house. No software banner, no manufacturer logo, no standby message.

Switching off is part of the plan

Screens go dark at the hours when they would work against the room, and come back on by themselves. An e-paper panel stays readable without being lit at all.

What e-paper changes in a boutique

An electronic ink panel is matte: it does not bounce the spotlights back, it creates no reflection in a display case, and it draws no power while the display stays the same. It runs for years on a battery, so it goes where there is no socket: beside a door, on a display stand, at the edge of an internal display case.

EMITY is the first French software company to support electronic ink: e-paper.

The suite

Digital solutions for a luxury retail brand

Six everyday jobs in a luxury boutique, one platform and one contract. Everything starts from E-MANAGER, the web dashboard that drives the screens, the kiosks, the private rooms and the visitors.

Digital signage

Collections, campaigns, craft films and brand news, scheduled to the date and the hour: digital signage.

E-paper panels

Matte, cable-free signage for doors, display stands and internal display cases: e-paper.

Touch screens and kiosks

Extended catalogue, configurator, appointment booking with an adviser: touch screen kiosks.

NFC triggers

A tag under a display stand plays the film for a piece the moment it is lifted: NFC interaction.

Visitor book

Private appointments, press visits, arrivals and departures recorded properly: the visitor book.

Digital required notices

The documents an employer keeps available to staff, grouped together and up to date: legal display management.

Visuals are put together in the built-in EMITY editor, from templates that carry the typefaces and colours of the house — and if your teams already work with them, Canva and Adobe Express connect to it as well. In-store music is managed from the same place.

Brand consistency

Approval, locked templates and launches timed to the second

Nothing reaches a screen without passing the brand team

In a luxury house, an unapproved visual appearing in a boutique costs more than a failed campaign. Three settings close that door.

  • ✓Per-user rights separate the person who composes, the person who approves and the person who publishes. A boutique can prepare without being able to go live.
  • ✓Locked templates fix the typefaces, the margins and the position of the logo: a boutique cannot “improve” the brand guidelines.
  • ✓An end date is set alongside the start date: a campaign disappears everywhere at the second planned, neither before nor after.
  • ✓The history keeps a record of what was shown, where, and by whom.

A global launch, to the second

A collection is revealed on a given date and hour, in every boutique at once. Content scheduled on a group of screens appears everywhere at the same moment, across time zones included, and the previous visual disappears at that same instant.

It is the only medium that allows this: print means a delivery, an unboxing, and someone on hand to put it up at the right moment.

The estate

One brand, its flagships, its concessions and its franchisees

A luxury retail estate mixes statuses: owned boutiques, department store concessions, authorised stockists. Each one needs different rights over the same content.

1

Brand content

Composed at head office, pushed to a group of screens, identical everywhere. Nobody in a boutique can alter it.

2

Local content

A boutique event, unusual opening hours, a craftsperson visiting: the boutique publishes, in a slot reserved for it.

3

Concessions and franchisees

A narrower scope: access to approved visuals, with no right to compose. Consistency no longer rests on everyone’s goodwill.

4

Remote monitoring

A screen that drops offline, or a panel left black, shows up in the dashboard. Head office sees it before the boutique rings.

One account holds anything from one screen to a thousand: publishing to forty boutiques takes the same gesture as publishing to one. For retail estates wider than luxury, see also digital signage for shops.

The hardware

Which screen belongs where in the boutique

In luxury retail the choice comes down to the light in the room and the reading distance, never to the largest diagonal available.

Location Equipment What decides
Shopfront High-brightness screen facing the street Direct sunlight: below 2,500 cd/m² the image disappears behind the reflection. Detail on the digital window display.
Concession, display wall Recessed professional panel Sitting flush: the shopfitting decides this, not the screen. See screens.
Fitting room, private room Discreet panel or e-paper The eye line: seated, the reading distance drops to two metres, so a small panel is enough.
Door, display stand, wayfinding Battery-powered e-paper panel Power and glare: with no socket and no shine, electronic ink is the only answer.
Large wall, seamless look Fine pitch LED Size: beyond 100 inches, LED avoids the seam between panels. Check compatibility: supported equipment.

Three ways to run the display

An E-BOX plugs in behind any panel and plays up to 8K — useful when the craft film is shot in high definition. E-SOFT installs directly inside connected screens (Android TV, Tizen on Samsung, webOS on LG) and removes the box, so one cable fewer. E-DOCK centralises control as the estate grows: check compatibility.

Before you choose

Five criteria that matter in luxury retail, and nowhere else

A signage platform is not compared on the same points from one sector to the next. Here is what makes the difference for a jewellery house, a watchmaker or a perfumery.

Criterion The question to ask What EMITY answers
Visual neutrality Does the software leave any mark on screen? No: no banner, no logo, no standby message.
Locked templates Can a boutique change the brand guidelines? No: typefaces, margins and logo are fixed in the template.
Simultaneity Can a launch go live everywhere at the same second? Yes: scheduling by group, with time zones handled.
Electronic ink Is there a matte option, cable-free and glare-free? Yes: e-paper, which EMITY was the first French software company to support.
Network isolation Does the player have to join the brand’s own network? No: a separate internet link, outbound only.

Getting started

Four steps, and the first boutique is on air

1

A connection, not an integration

A dedicated internet link is enough, outbound only. No connection to the brand’s own network, so no case to put to IT.

2

The panel, fitted with the shopfitter

This is where the result is decided: recessing, orientation, brightness settings. An E-BOX behind the panel, or E-SOFT installed inside it.

3

The templates of the house

The built-in editor starts from the typefaces and colours already in use. Those templates, locked, are what the boutiques will work with.

4

The groups, once and for all

Shopfronts, concessions, private rooms, stockrooms: groups are created once. After that, a global launch costs three clicks.

EMITY sells through a network of certified resellers: installation and training are handled by a partner near you, in France and across Europe.

The scale

EMITY in a few figures

+7,000

connected screens

+1,000

customer accounts

+130

distribution partners

+20

countries

EMITY is a French software company, founded in 2018 in Montpellier. One account holds anything from one screen to a thousand, which leaves room for a single luxury boutique as much as for an international estate. The detail of the plans: our offers and our subscriptions.

Frequently asked questions

What luxury retail brands ask before they equip

On two conditions, yes. The first is the fitting: a recessed panel that sits flush with the joinery, with no bezel and no visible cable, reads as part of the shopfitting rather than as a television. The second is the content: little text, large type, the typefaces of the house, and no software banner or logo. A screen that is well fitted but badly fed works against the room, and the reverse is just as true. That is why the question of fitting in comes before the question of features.

With locked templates and per-user rights. Head office composes templates in which the typefaces, the margins and the position of the logo are fixed: a boutique can change an image and a line of text, and nothing else. Rights also separate composing, approving and publishing, so a visual prepared locally does not reach a screen before the brand team agrees. The history then keeps a record of what was shown, where, and by whom.

Yes, and it is the clearest advantage over print. Content is scheduled on a group of screens with a start date and time, with time zones handled per boutique. At the moment set, the new visual appears everywhere and the previous one goes. No parcel to deliver, nobody to send out to put up a poster at the right time, and no risk of one boutique jumping the gun.

A backlit screen emits light: it catches the eye, but it shines, it warms up and it needs a socket. An electronic ink panel only reflects the ambient light: it is matte, it picks up no spotlight reflection, it draws no power while the image stays the same and it runs for years on a battery. In a boutique the first goes in the shopfront and on display walls, the second on doors, display stands and internal display cases: e-paper.

Yes, and it is the most requested use in a fitting room. The screen or the touch screen kiosk opens up the rest of the collection — other finishes, other sizes, pieces held in the stockroom or in another boutique — without the adviser leaving the room or reaching for a phone. The content stays the brand’s own, in the brand’s typefaces, which is not the case for a website viewed on a personal mobile.

To play the right content at the right moment, with no button and no touch screen. A tag placed under a display stand detects that a piece has been lifted and starts the matching film on the screen next to it: the material, the workshop, the stages of making. The customer’s gesture stays natural, and the story arrives while they are looking at the piece: NFC interaction.

No. The player connects to a separate internet link and only communicates outbound, towards the platform. It needs no access to the internal network, no inbound port is opened, and nothing travels from the outside into your systems. Access to the platform is protected by two-factor authentication, and by single sign-on with the Excellence plan: our subscriptions.

In the great majority of cases, no. EMITY works with screens from every manufacturer, which sets the platform apart from software tied to a single brand. A recent professional panel connects either through an E-BOX or directly with E-SOFT if it runs Android TV, Tizen or webOS. An estate inherited from another supplier can be taken over. The list of verified hardware is published: supported equipment.

The cost has two separate lines: the hardware (panel, box, kiosk or e-paper display) and its fitting by the shopfitter, bought once; then the software subscription, billed per screen according to the plan — Standard, Premium or Excellence, the last one opening the twenty widgets, E-CLICK and single sign-on. The detail is on the subscriptions page, and the hardware quotation is drawn up by the certified reseller for your area. To put figures on it with no commitment, the free trial opens the full platform for three months.

Nearby

Three pages that complete this one

The window screen, in detail

Brightness, formats and fitting for window equipment: the digital window display.

Electronic ink

The matte panel, cable-free and glare-free: e-paper.

The platform, in detail

What E-MANAGER does beyond the luxury boutique: digital signage.

Let’s get practical

One screen, one boutique, before equipping the estate

The trial opens the full platform on the Excellence plan for 3 months, up to 3 screens, with no card details and no commitment. Enough to build a template in the typefaces of the house and judge the result in the room.