Customer case · Food to go

Digital signage in kiosks and concessions:
the Sushi Daily case

Sixty screens across eleven countries, fitted in supermarkets, railway stations and airports — in outlets where the brand owns neither the walls nor the network. Here is how a concession a few dozen centimetres wide is run from a desk.

The rollout

Sixty screens, eleven countries, not one wall of its own

Sushi Daily logo

Sushi Daily

Food to go · kiosks and concessions
Supermarkets, stations, airports — Europe
Fitted by EMITY

Sushi Daily makes sushi by hand, every day and in front of the customer, from kiosks and concessions fitted inside supermarkets, railway stations and airports across Europe. Its Sushi Experts are trained on more than a hundred recipes, and the brand serves in the order of a thousand meals a day.

What every one of those outlets has in common: the brand is a guest there. It owns neither the walls, nor the network, nor a technical team on site. That constraint is what shaped the rollout — sixty screens run from E-MANAGER, the dashboard that opens in a browser.

60

screens connected across the network

11

countries run from a single account

3

kinds of location: supermarket, station, airport

1

platform, and no travel to change a piece of content

The starting constraint

What changes when the outlet belongs to somebody else

Most chains fit out their own shops. Sushi Daily fits out space it occupies: a constraint of room, of network and of distance, before it is a question of signage.

A concession is not a shopfront

The unit is a few dozen centimetres wide, wedged between two aisles. There is no wall to drill, no ceiling void to open, and the mounting height is decided by the host store. The screen has to fit inside the cabinet, not beside it.

The network belongs to somebody else

A concession inside a supermarket or a station depends on the connection of the place hosting it — where there is one at all. A system that stops displaying the moment the link drops would leave sixty screens dark, with nobody on site who knows what to do.

Eleven countries, and nobody on site to change a poster

The team that decides what goes out fits in one office; the outlets are spread across a continent. Every printed visual meant a delivery, an installation, and trusting that the installation had actually happened.

The fit-out

Two building blocks: the software, and the screen

The rest — how the screen connects, the size of the panel, where it sits in the cabinet — is settled during the site visit, outlet by outlet.

The software — E-MANAGER

A web dashboard that brings the screens, the content and the scheduling together. Visuals and videos are put together in EMITY’s built-in editor — and, if your teams already use them, Canva and Adobe Express plug in as well. Screens are grouped by country and by kind of location, so a piece of content goes to a whole group rather than screen by screen.

The screen — with or without a player

This is what does the displaying. Two ways to connect it: the E-SOFT app installs straight onto a recent professional screen, or an E-BOX player connects over HDMI — useful when the screen is built into the cabinet and only one cable comes out. So the player is not a third building block: it is one of the two ways of connecting the screen.

What happens when the host site's connection drops

Scheduled content is stored locally. If the link is cut — and on a hosted concession that is not decided from the office — the screen carries on showing what was planned. Pending updates set off again on their own once the network returns, with nobody having to travel. That is what makes an estate spread across eleven countries workable.

On the ground

What the photograph of the rollout shows

Sushi Daily concession fitted in a supermarket aisle, screen at the top of the unit

The concession as it was actually fitted

This is not a staged shot: it is a Sushi Daily concession in a supermarket aisle, as deployed. The unit takes up about the footprint of an end-of-aisle display, sitting among the host store’s own products. The screen is built into the top of the unit, above the chilled cabinet — the only part of the fitting visible from down the aisle.

That is also what explains the format. A screen mounted lower would be hidden by the customers stopping at the cabinet; a screen mounted higher would fall outside the envelope the store allows.

  • ✓One screen per unit, built into the cabinet rather than bolted on beside it
  • ✓A mounting height agreed with the host store
  • ✓A single cable coming out of the unit
  • ✓The same content as the kiosks, in a format that fits

Four contexts

One estate, four ways of being looked at

A concession screen, a station screen and a counter screen are not read in the same conditions. The location decides how long a message stays up and how many words it can carry.

Sushi concession in a supermarket aisle, digital signage screen at the top of the unit

In the aisle, the supermarket concession

The unit slots into an aisle, between two gondolas. The screen at the top is what the customer sees before the cabinet itself: it is the thing that stops them.

Concession

Sushi kiosk in a railway station concourse, screen hung above the counter

In the station, the passing trade kiosk

The flow does not stop: you have to be read on the move. The screen hung above the kiosk says which takeaway trays are ready, in few words and large type.

Kiosk

Chef rolling maki by hand behind a counter, wall screen above

At the counter, the craft on show

This is the brand’s selling point: the sushi is rolled by hand, in front of the customer. The screen carries that same gesture on video, including when the counter is busy.

Preparation

Chilled grab-and-go cabinet in an airport terminal, wall screen above

At the airport, selling into the waiting time

The traveller has time and few options. Here the screen is there to make it known that there is something fresh, made on site, where they would expect something vacuum-packed.

Airport

Day to day

What the team actually gains

The benefit is counted in journeys avoided and in messages that land on the day they matter.

Video shows what a poster cannot say

Handmade proves itself in movement: the hands, the rice, the blade. A photograph freezes the result; video shows the making — and it keeps running while the Sushi Expert is busy serving.

One piece of content reaches eleven countries at once

Screens are grouped by country and by kind of location. A new line is pushed to a whole group, while each country keeps hold of what is its own — a local offer, a language, a public holiday that does not fall on the same day.

An offer changes without a train ticket

This is the point the team makes: communicating more often, without travelling. Across sixty outlets spread over a continent, every poster change avoided is one round trip fewer.

The screen goes inside the cabinet

The format is chosen to suit the room available in the unit, not the other way round. That is what lets a compact concession and a station kiosk be fitted from the same platform, with the same content.

In the client’s words

“It is simple to use, it meets our needs and all of our criteria comfortably.”

“We communicate about the brand and our products, and put out offers more often, without needing to travel.”

Keven
Operation and design Project Manager · Sushi Daily
Translated from the original French

The questions that come up

What concession networks ask before fitting screens

The screen goes into the unit rather than into the building: it is mounted in the cabinet and runs off the same supply as the chiller. Nothing to drill, nothing to hang from the host site’s ceiling. The site visit sets the format and the height, in line with the rules of the store doing the hosting.

The display carries on. Scheduled content is stored locally: a screen shows what was planned even without a network, and pending updates set off again on their own once the link returns. On an estate hosted by third parties, that is the condition for not depending on infrastructure the brand does not control.

Yes, and it is the main use here: the sushi being made by hand loops on the concession screen. A video is scheduled like an image, with a duration and a time slot. It can be put together in EMITY’s built-in editor, or imported if it was produced elsewhere.

Screens are grouped: by country, by kind of location, or both. Content is then pushed to a whole group — every concession in one country, for instance — rather than screen by screen. Each country keeps its own local content, in its own language, and one account handles anything from 1 to 1,000 screens without changing how you work.

No. Digital signage comes down to two building blocks: the software and the screen. On a recent professional screen, the E-SOFT app installs directly onto the screen. Otherwise an E-BOX player connects over HDMI, which is often more practical when the screen is built in and only one cable comes out of the unit.

The brand’s marketing team, from its own office. EMITY’s built-in editor offers templates to fill in: a heading, a photograph or a video, a display duration. Nothing to install at the outlets, and no technical skill asked of the teams working the counter.

A professional screen is built for long operating hours, unlike an ordinary television. Standby is scheduled like everything else: off when the host site closes, back on when it opens. That is electricity saved and panel life gained.

It depends on how many screens you run and which subscription you choose — Standard, Premium or Excellence, the last of which unlocks the widgets and interactive display. The detail is on our subscriptions page, and a trial account lets you try before deciding.

Read on

Three pages that go with this customer case

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Thirty-three documented references, from a single kiosk in a town hall to hundreds of screens across a logistics hub.

One concession, one kiosk, or sixty at once

A hosted outlet sets its own constraints: little room, a network that is not yours, nobody on site. The starting point is the same for everyone: a demonstration built around your own locations, with no commitment.