Digital signage for advertising agencies: one screen network, as many advertisers as you need

Selling screen time takes three things: campaigns ready to run, screens that play them at the right moment, and advertisers who keep control of their own artwork without touching anyone else’s. E-MANAGER brings the three together in a single interface, and your screens are managed remotely, wherever they are.

+7,000connected screens
+1,000client accounts
+20countries

Definition

What a digital signage advertising network is

A digital advertising network is a set of connected screens made available to advertisers. The owner of the network — a retail chain, a shopping centre, a local authority, a sports club — offers screen time; advertisers run their messages on it. Where a paper poster used to occupy one site for a week, a screen carries as many messages as there are slots in the day. That is what DOOH stands for: Digital Out Of Home, advertising shown on screens outside the home.

A network, not a screen

From 1 to 1,000 screens per account, spread across as many sites as you need. A campaign is built once, then sent to the screens you choose.

Time slots, not fixed sites

The same screen carries the morning offer, a partner’s announcement at midday and practical information in the evening. The calendar takes care of the rest.

Advertisers, each in their own lane

Every advertiser uploads and edits their own artwork. The slides placed by the network administrator stay out of reach.

The market in one figure

In France, digital out-of-home advertising was worth €301 million in 2025, or close to 23 % of all out-of-home advertising revenue — and 12.4 % more than in 2023, while paper posting declines. The two channels are converging fast: 47 % of out-of-home advertisers now buy both, against 44 % in 2024 and 36 % in 2023.

Source: BUMP 2025 — France Pub, IREP and Kantar Media, March 2026.

E-MANAGER

Build a campaign, pick the screens, schedule it

The whole operation fits into a playlist and a calendar. Here is what that looks like in practice.

Advertising playlist in E-MANAGER, on a laptop in an office

Everything starts in a playlist

An image, a video, a message: each item goes into the playlist with its own display duration. Reorder them by dragging the thumbnails.

  • ✓Scheduling sets the days, the hours and the screens concerned — the campaign then follows the calendar on its own.
  • ✓One change reaches every screen concerned in a single move, whichever site it sits on.
  • ✓Each player is monitored and updated remotely, with no site visit.
  • ✓Widgets add weather, an RSS feed, an IPTV stream or social networks between two adverts.

Advertisers

Every advertiser builds their own artwork, and never touches yours

This is the question that stalls most advertising-network projects: how do you open the platform to third parties without one of them wiping another one’s work?

Separate access, separate rights

One login per advertiser, and a clear boundary for each. The network keeps control of the grid; the advertiser works inside their own lane.

  • ✓An advertiser uploads and edits their own artwork; the slides belonging to the network administrator stay out of reach.
  • ✓EMITY’s built-in editor is there to compose a poster directly inside the platform — no third-party software, no export, no extra account.
  • ✓And if your teams already use Canva or Adobe Express, both plug straight in.

EMITY’s built-in editor: building an advertising visual inside the platform

Placement

Where to put an advertising screen

Content, audience and placement are decided together. The same message does not land the same way in front of a queue and in a corridor: the time available is different, so the message has to be too.

The waiting area

The waiting area

Waiting room, rest area, checkout queue: dwell time is measured in minutes. This is where a slightly longer piece of content works — informative, educational or simply entertaining. The mistake to avoid: running the same loop for weeks.

Long dwell time

The shop window, facing the street

The shop window, facing the street

The screen keeps working after closing time. The message has to read in a few seconds: a few words, one visual, a price. Nothing more. That case is covered in detail on our digital window display page.

Footfall

The till and the walkway

The till and the walkway

Above a counter or a service desk, a screen catches the eye during payment — a short moment, but one where the customer is already in a buying frame of mind. In a walkway, a free-standing totem plays the same role.

Impulse purchase

Regulation: what to check before you install

In France, illuminated advertising — digital screens included — must be switched off between 1 a.m. and 6 a.m. (article R. 581-35 of the Environment Code, extended to every municipality by the decree of 5 October 2022). Shop-window lighting falls under a different text, the order of 27 December 2018: off by 1 a.m. at the latest, or one hour after closing if that is later.

For a screen placed behind a shop window, the rule sits in the municipality’s local advertising bylaw: since the Climate and Resilience Act of 22 August 2021 it may set switch-off hours, a maximum surface and a maximum power draw. Worth a call to the town hall before installing. Rules differ from one country to another — check your own local regulations, and note that digital ink draws no power at all while showing a static image.

Hardware

Which screens, which player

Universal compatibility is one of our commitments: EMITY works with screens from every manufacturer. An existing estate can be taken over, a new screen simply added. And there is no need to rent advertising panels: the screens go where you already have control.

E-BOX

EMITY’s digital signage player: compact, sturdy, HD, 4K or 8K. It plugs into a monitor, a TV, a projector or a totem over HDMI.

The E-BOX player →

E-SOFT

The embedded app installs straight onto professional screens: Tizen on Samsung, webOS on LG, Android TV and SOC. No extra player needed.

The platform →

LCD, LED or totem

An LCD screen indoors, an LED panel where ambient light is strong, a totem for a free-standing installation in a walkway.

Compatible screens →

E-PAPER

Digital ink draws no power while showing a static image, runs five years on battery and stays readable in direct sunlight. EMITY is the first French vendor to support it.

E-paper →

Networks

Screen networks that already pay for themselves

Wherever people wait, walk past or queue, there is a possible screen network — and advertisers interested in that particular audience.

Local shops

Bakery, pharmacy, optician: a window or counter screen carries the offer of the day and announcements from local partners.

Shopping centres

One totem per aisle, one shared grid: the tenants of the centre buy slots on a network they share.

Hotels and restaurants

Lobby, lift, dining room: the hotel’s own services sit alongside offers from businesses in the neighbourhood.

Gyms and sports clubs

Hall screens, pitch-side panels, scoreboards: local sponsorship finds its natural home here.

Waiting rooms and healthcare

Practice, laboratory, care centre: waiting time put to use, where an educational message lands better than anywhere else.

Transport and public bodies

Bus stations, reception halls, public facilities: service information first, partner announcements second.

Getting started

How an advertising network is set up

Four steps, in this order. The first one takes the longest, and it decides everything else.

1

The estate and the placements

We list the sites, the zones and the number of screens with you. One well-placed screen in a waiting area beats three in a corridor.

2

The screen and the playback method

Each placement gets its screen and its playback method: an E-BOX over HDMI, or E-SOFT installed directly on the professional screen.

3

Advertiser access

Each advertiser gets their own login. They build their artwork in the built-in editor and drop it into the slots reserved for them.

4

Scheduling

The playlist and the calendar decide what plays, when and on which screens. After that the network runs, and you adjust it remotely.

EMITY

A French software vendor, a network of resellers

EMITY has been building its software suite since 2018, from Montpellier and Paris, and distributes it through a network of certified resellers across France and Europe.

+7,000

connected screens

+1,000

client accounts

+130

distribution partners

+20

countries

A bakery chain running its own screens

The Atelier Banette case shows what a multi-site rollout looks like day to day: read the customer case → · find a reseller →

Frequently asked questions

What advertising networks ask before they start

It is a set of connected screens whose owner makes display time available to advertisers. A management platform — E-MANAGER in our case — centralises campaign building, scheduling and screen monitoring, however many sites are involved. The acronym DOOH (Digital Out Of Home) refers to this kind of advertising shown on screens away from home.

You need software that can do three things at once: manage several sites from one dashboard, open separate logins to third-party advertisers, and schedule months ahead. E-MANAGER covers all three, from 1 to 1,000 screens per account. A trial account is the quickest way to check it against your own case.

Each screen is connected to the platform, either through an E-BOX player over HDMI or through the E-SOFT app installed directly on a professional screen. From E-MANAGER you can swap content, change a schedule and update a player without visiting the site — including across every screen at once.

Somewhere people wait rather than somewhere they walk through: a waiting room, a rest area, a checkout queue. Dwell time is then measured in minutes rather than seconds. Three things decide the rest: visibility (height, angle, light), legibility (few words, large type) and the impact of the design itself.

A screen fixed above the counter or turned towards the queue is enough: it connects to the platform like any other screen on the network. What makes this placement work is the timing — the customer is already in a buying frame of mind. Messages here are best kept short and rotated often.

An LCD screen suits most indoor uses. An LED panel earns its place where ambient light is strong, behind a south-facing window for instance. A totem stands on its own, with no wall needed, in a walkway. And an e-paper panel stays readable in direct sunlight while drawing no power on a static image. The full list of compatible models is on our screens page.

Yes. Every advertiser gets their own login and works within their own boundary: they upload and edit their artwork, without being able to touch the slides placed by the network administrator. That is what makes an advertising network manageable once advertisers are counted in dozens.

No, and that is one of the advantages of proximity digital signage. Screens go into places you already control — your own stores, your lobby, your venue. The cost moves from renting a site to owning the equipment, which stays yours, plus the software subscription.

Three moves inside E-MANAGER: build the visual in the built-in editor (or import it from Canva or Adobe Express if your teams already use them), drop it into the playlist with its duration, then pick the days, the hours and the screens concerned. The campaign runs on its own from there.

The price depends on two things: how many screens, and which software plan. EMITY offers three — Standard, Premium and Excellence — each building on the previous one, from 1 to 1,000 screens per account. Details are on our subscriptions page, and quotes are prepared case by case.

It depends on the country. In France, illuminated advertising — digital screens included — must be switched off between 1 a.m. and 6 a.m. (article R. 581-35 of the Environment Code). For a screen placed behind a shop window, the municipality’s local advertising bylaw sets the rule: since the Climate and Resilience Act of 22 August 2021 it may impose switch-off hours, a maximum surface and a maximum power draw. Elsewhere, check your own local regulations before installing.

Let’s make it practical

Try the setup on your own screens

The trial opens a full account for 3 months: build a campaign, create an advertiser login, schedule a week. If something is missing for your case, we will tell you.