Customer case · Communication agency
Addora, an agency that offers
digital signage
This communication agency near Paris offers digital signage to its clients. It first met EMITY at a trade show, then fitted one of its clients with 4 screens. A case worth reading if your business is advising brands, and your clients are starting to ask about screens.
The case in brief
An agency that chose to carry the subject rather than let it pass
Addora is a communication agency based in Vincennes, on the eastern edge of Paris. Its trade is to make its clients visible : brand identity, campaigns, printed material, online presence. At some point the question of the screen came up — as it now comes up in most agencies.
Rather than subcontract the subject or let it pass, the agency looked for a partner. The two met at a trade show, in 2020. What tipped the balance was the welcome, the advice and a detailed demonstration. Shortly afterwards, Addora fitted one of its clients with 4 screens driven by EMITY.
4
screens fitted at a client site
2020
first met, at a trade show
1
point of contact for the agency and its client
+130
certified reseller partners
The starting point
What an agency actually has to solve
The original page said “you have to innovate”. That is short. Here are the three concrete questions an agency asks itself when a client mentions screens.
The request comes from the client
A shop redoing its shopfront, a practice rethinking its reception area : the question of the screen always ends up on the table. An agency with no answer lets the subject — and sometimes the budget — go somewhere else.
Content is already your trade
A screen is only worth what it shows, and that is exactly what an agency knows how to make. What is missing is not the creative work : it is a way to send that work to the client’s screens, and to change it without driving there.
Nobody wants to become an integrator
Building software, managing a fleet of players, running technical support : that is neither the trade nor the economics of an agency. The subject only becomes interesting if it rests on someone whose trade it is.
On the ground
What happened, in three steps
From the campaign built at the agency to the screen switched on at the shop, the path is short. The middle picture is the actual installation, photographed on site in France.
In the agency’s words
What Addora says about it
“I am happy with the solution: it is a simple application for the clients, and we are scaling it up.”
Isabelle Bananes
Marketing and communications director, Addora (translated from French)
Why it holds
What digital signage changes for an agency
- ✓A medium that asks for content all year, where print is invoiced once
- ✓The creative work stays with the agency: EMITY built-in editor and, if your teams already use them, Canva or Adobe Express
- ✓A visible result in the shop, which the client shows to its own visitors
- ✓A single point of contact for the agency and for its client, and one training session
- ✓A way into the rest of the suite: shopfront, touch screen kiosk, reception area
The split
What the agency did not have to build
The split is straightforward : EMITY carries the software, the hardware and the support ; the agency keeps what makes its trade.
| If the agency carried it all | Building on EMITY | |
|---|---|---|
| The broadcasting software | To build, then to maintain | E-MANAGER, already running for more than 1,000 customer accounts |
| The hardware | A fleet to choose, stock and replace | Works with every manufacturer : the client’s own screen is often enough |
| Technical support | An on-call rota to run, outside your trade | Handled by EMITY and its partner network |
| Training the client | To write and to deliver | Handover is provided, the agency stays on the creative side |
| What the agency keeps | — | The client relationship, the visual identity and the content |
How it went
From the trade show to the first client fitted
First met at a trade show
The agency was looking for something to answer a request with. The welcome, the advice and a detailed demonstration decided it — not a brochure.
The demonstration to the client
The solution is shown to the agency’s client, on their own use cases. The agency attends, asks its questions and keeps hold of the creative side.
Four screens installed
A deliberately short first scope : wide enough to be judged on the evidence, small enough to start quickly.
Scaling it up
Once the first client is fitted and the content routine is running, the same pattern repeats with the agency’s other clients.
And for you
What this case says to agencies and studios
A communication agency, a design studio, a printer, an audiovisual installer : all of them already hold the client relationship and produce the content. What they lack is the delivery channel, and that is precisely what the EMITY suite brings.
Across its whole installed base, EMITY connects more than 7,000 screens for more than 1,000 customer accounts, in more than 20 countries, with the support of more than 130 certified reseller partners.
Become a partner
How indirect distribution works and what the network brings : the partner programme.
Shops and retail
Shopfront, counter, queue : digital signage in shops, the closest ground to the Addora case.
Frequently asked questions
