Where can you find DOOH screens?
More often known as digital signage, DOOH stands for Digital Out Of Home. This tool, used to showcase the posters of one or more advertisers, is an internationally-renowned means of communication, used for its performance and cost-effectiveness. Digital signage begins with management software, then requires a connected dynamic screen (totem, kiosk, tablet, window display, LED screen…) to display multimedia content: image, video, document, text…
Dynamic displays in public places
What’s the main difference between a screen and a digital signage display? One is a simple interface, while the other is a professional means of communication: a connected screen. The distinctive feature of a digital screen (vs. a “simple” screen) is that it is connected to a management software such as E-manager. As for DOOH screens, they are one of the many digital signage solutions. These are connected, remotely-controlled screens used specifically for advertising.
Promotions, new products and news are the most common elements found on this type of screen. Aimed at attracting and capturing the attention of an audience, they can be used both indoors and outdoors. DOOH indoor screens, used indoors, display in-store advertising aimed at a target customer base. Their purpose is to inform and alert you to new products in the store. They can therefore convey information about the day’s promotions, must-see items… DOOH outdoor, used outdoors, will in turn inform a broader audience with varied tastes and habits. Passers-by are quickly intrigued, making it easier for them to retain the message.
DOOH is part of external communication for businesses. They adopt this new way of communicating with their customers and potential customers, aiming to inform and support them in their purchase. More and more companies are opting for this solution. They gain brand awareness, visibility and make savings. What’s more, it allows them to differentiate themselves from the competition by bringing entertainment to DOOH screens.
Display locations
DOOH displays are often found in strategic locations or close to traffic. We’ll find them mainly in stores and supermarkets, but also in transport or on the street. City centres, motorways, public areas, train stations, airports… are perfect locations to be sure to capture attention. Using the DOOH solution, a retailer can deploy its advertising in a matter of seconds on a multitude of screens!
What’s more, DOOH screen owners can make the most of their solution. By offering advertisers the opportunity to broadcast their content on its screens, the owner recoups his investment.
DOOH professionals
How can we talk about DOOH without mentioning Times Square, the internationally renowned giant in digital advertising signage! Always bustling, this place dotted with DOOH screens has become a strategic location. Not least because of the number of tourists who frequent the area. Companies reach their international targets with screens of varying sizes.
Every year, millions of people pass through and look at these screens. We’re talking about millions of potential customers. A figure not to be overlooked when a company is looking for a strategic exhibition venue. DOOH displays are all the rage with professionals around the world. The advantage is that these screens are cheaper to broadcast on! In addition, several companies can place their ads there by working with the screen owner. This also allows professionals to save on the cost of screens and software. Smaller screens can also be used to broadcast content inside stores on the avenue. Smaller and at eye level, these connected screens interact directly with the target customer.
In total, more than a hundred screens catch the eye of passers-by in the Manhattan borough. Billions of pixels lit up for the viewing pleasure of passers-by. Already known as one of the most popular film locations and a must-see for tourists, it’s a great asset to share content here! The venue is also home to the world’s largest screen: 100 metres long and 23 metres high, with a total of 24 million LED pixels broadcasting 24/7!
DOOH is everywhere!
It’s not just Time Square that’s using digital signage, but the United States as well. Companies communicate both internally and externally, capturing the attention of international customers and employees.
Overall, DOOH screens are found on giant billboards, totems, window displays and even on vehicles: taxis and buses, for example. They can also be found in airports, train stations, concert halls… During an event or in everyday life, digital signage is everywhere. The more we move forward and innovate, the stronger the trend will be to find screens as a communication tool.
DOOH is becoming the most effective way of reaching a large audience, in an instant! Easy to use and quick to set up, digital signage is ideal when you want to stand out from the crowd.
