THE TRANSPORT SECTOR
Our digital solutions for all types of transport: trains, streetcars, buses and coaches, cabs, etc.
The transport sector
The transport sector is an important part of our society, and public transport in particular. Available to all, public transport is now in greater demand by users, with the aim of reducing the use of cars and their impact on the environment.
In recent years, the transport sector has been constantly improving and expanding to meet the needs of an ever-growing and increasingly service-consuming population. From improving railway stations to optimizing streetcar and bus stations, for example, wouldn’t it be ideal to add a touch of modernism to this progress with the use of digital signage?
Our customized digital solutions:
Digital signage, innovation to get your information off the ground
Digital signage is a modern communications technology that allows messages – whether informative or advertising – to be displayed in the form of visual, animated content. Its main advantage lies in its adaptability. It can be installed on a wide variety of supports and screens, both outdoors, such as in railway stations, and indoors, directly on board vehicles.
In transport, it meets two essential passenger needs: orientation and information. Finding your way means being able to quickly identify the line to take, the direction to follow and the route to take to reach your destination. Information means real-time information on timetables, any delays or work on lines, and the places served.
Whether in buses, subways, trains or streetcars, digital signage is now ubiquitous. It can be used to indicate upcoming stops, warn of disruptions or announce upcoming connections. Outside vehicles, digital signage is also present in stations and at stops to broadcast practical information, service messages and advertisements.
It also plays an important role in prevention , by making passengers aware of the risks of theft, reminding them of safety rules, or giving instructions to follow in the event of an incident. What’s more, some systems incorporate interactive touch screens, enabling users to search for personalized information and plan their journey independently.
Why use digital signage in transport?
- Modernize your reception area In stations, or in stations, rejuvenate your signage by switching from static paper to dynamic screens. These will add a modern touch.
- Displayscheduled times : Scroll through your schedules on screens. Enhance your passengers’ experience by broadcasting real-time information and enabling them to anticipate their journey.
- Inform your users A possible delay? An accident on a line? Broadcast news in your stations or directly in your vehicles. With our E-Manager software, you can notify them in real time.
- Orient your users : Distribute interactive maps on your kiosks so that travelers can get information on their own. Guide them, too, with attractive, dynamic displays indicating line directions.
- Entertain travelers : Waiting for the next bus, train or streetcar can be time-consuming… Entertain and capture your users’ attention with digital signage. Help them wait with photos, videos or animated messages.
Discover some communication templates adapted to the transport sector:
In conclusion, in the transport sector, and particularly in public transport, digital signage represents a real means of transmitting information in real time. With multiple types of content (text, images, video, etc.), communication screens can be used twice. In fact, on the same medium, information messages can alternate with advertising. Last but not least, EMITY’s digital signage solution collects data on users’ travel habits.
Our transport reference
Our project at RTM (formerly RDT13) concerns all their new buses and coaches, in the Bouches-du-Rhône region of France. The software used is E-MANAGER.
installation date
screens installed
HOW DOES IT WORK?
EMITY is the intelligent digital signage solution
