Customer case · Car hire branch network

Europcar, 360 screens
run from a single tool

Wall screens in the branches and tablets on the hire desks: the network shows the same thing everywhere, updated from a web dashboard, with nobody sent out to a branch to do it.

Europcar logo
Car hire · International network

The case in brief

One branch is easy, 360 is not

In a car hire branch the customer waits standing up, with time to look around, while the agent behind the desk has both hands full. That is the moment a screen earns its place: pointing people to the right desk, showing what a vehicle class actually includes, carrying an operational notice.

Fitting out one branch is straightforward. Fitting out several hundred and keeping control of what they show is not. Europcar has published since 2020 to 360 screens and tablets driven with EMITY, in France and abroad, from a single web dashboard.

2020

went live

360

screens and tablets driven

2

formats: wall and hire desk

1

dashboard for the whole network

Who the client is

A car hire brand in close to 140 countries

Europcar is one of the best-known names in car hire worldwide, and part of Europcar Mobility Group.

Reference points recorded on 14 August 2026 from the group’s own communications: the brand was founded in Paris in 1949 and now covers close to 140 countries through a network of several thousand branches, both corporate and franchised.

Those are the brand’s figures, as at the date shown. What EMITY fitted out is what this page describes: 360 screens and tablets since 2020, and the dashboard that drives them.

  • ✓Branches in city centres, at stations and at airports
  • ✓A hire desk in every one of them
  • ✓Brand guidelines to hold identically everywhere
  • ✓Commercial offers that move with the season
  • ✓No technical staff on site, in most branches

Where it starts

Three constraints specific to a branch network

Before any talk of features, here is what a network of branches asks of a marketing team.

One brand, hundreds of shop windows

Every branch is a point of contact with the brand. Where display is decided locally, it drifts locally — and it is the gap between two branches that damages the image, not the quality of either one.

Nobody to plug in a cable

A car hire branch has no IT staff. Anything that needs somebody on site — an update, a change of schedule — either will not happen, or will happen late.

A commercial tempo, not an IT one

A seasonal offer, a last-minute promotion, an operational notice on a busy Saturday morning: the acceptable delay is measured in minutes, not weeks.

What they use

Six features built for a network, not for one screen

This is the scope installed: nothing that assumes technical skill in the branches.

Central control

The whole estate is driven from E-MANAGER, a web dashboard: nothing to install in the branches, no local hands to call on.

Two formats, one tool

Wall screens and hire-desk tablets are scheduled together, in formats suited to each: the queue and the customer at the desk are not reading the same thing.

Targeted publishing

The whole network, one region, a single branch: the scope is chosen at publication, which makes a local promotion possible without stepping outside the frame.

Brand guidelines held remotely

Templates are prepared at head office and made available to the branches. Local latitude stays possible; the guidelines do not bend.

Estate monitoring

The state of every screen is reported back in the interface. A screen that has stopped playing shows up at head office, without waiting for the branch to ring in.

Remote commissioning

Each new branch is configured from E-MANAGER, which is how the rollout ran branch by branch without interrupting day-to-day trading.

Around the branch

Three places, three moments in the customer’s visit

The first image is a photograph of the Europcar rollout. The two that follow are staged scenes: the setting illustrates the use, they are not branches of the brand.

Hire desk in a French Europcar branch: a wall screen inviting customers to check in, and a touch tablet standing on the counter

At the desk: both formats, side by side

The wall screen invites customers to check in while they wait; the tablet, within arm’s reach, sets out the classes and the terms. Both are driven from the same tool. Photographed in a French branch, hence the French on the tablet.

Photograph of the rollout

Portrait touch tablet on the counter of a car hire branch, inviting the customer to look through the rates

On the desk: waiting time put to use

A screen at eye level, within reach, answering the questions that come up every time: which vehicle classes, which terms, how long.

Staged scene

Lit shopfront of a car hire branch at dusk, with a screen on a floor stand facing the street

In the window: the branch still speaks when it is shut

Turned to face the street, the same screen works the hours when the branch is empty: opening times, classes available, service information.

Staged scene

The tool

The screen 360 screens are scheduled from

  • ✓A live preview of what the estate is showing
  • ✓A schedule as a list, with the time each item holds
  • ✓Scope chosen at publication: network, region or one branch
  • ✓Screen status reported back to head office
  • ✓Templates that keep every branch on brand

The rollout

An estate of 360 screens, built branch by branch since 2020

A network is not fitted out in one go: it is fitted out branch by branch, without ever closing one to do it.

Network audit

Mapping the branches and what each one needs: the window, the waiting area and the hire desk are not the same job.

Multi-site rollout

360 screens and tablets installed then configured remotely from E-MANAGER, branch by branch, without interrupting trading.

One voice across the network

With the estate in place, publishing happens across the whole network from a single tool — and the state of the screens reports back to head office.

The client’s words

What the branch teams take from it

The feedback from Europcar’s marketing team, as it appeared in the original case study.

“Staff and customers like the screens, and video draws the eye more than a printed sheet. It helps the customer take in what is on offer, and understand it.”

Sandra
Marketing manager, Europcar
Translated from the original French.

Why EMITY

The four pillars of the partnership

Brand image

A consistent, well-made visual message in every branch, which strengthens the brand at each point of contact with the customer.

Responsiveness

Content is updated across the network: a flash offer or a change of message rolls out in minutes.

Technical reliability

Stability and uptime across 360 screens and tablets, with remote monitoring and continuous diagnostics — without calling on branch teams.

Support

From the first audit to post-rollout support: advice, training and follow-up, with somebody who knows the network.

What this means for you

What this case says to network brands

Car hire, a dealership group, a franchise, a service network: the same question comes up the moment a brand wants the same message in every outlet without sending somebody out to each one. The number of screens changes; the logic does not.

Across the whole estate, EMITY today connects more than 7,000 screens for more than 1,000 customer accounts in over 20 countries, supported by more than 130 certified reseller partners.

The automotive sector

Dealerships, workshops, outlets: digital signage in the automotive sector. That is where this case leads.

Running several sites

The question that belongs to network brands: multi-site digital signage, and how to target one branch without touching the others.

Screens, the platform, the other cases

What displays and what drives it: the screens and E-MANAGER, the digital signage platform. And the other customer cases.

Frequently asked questions

Digital signage across a branch network, in practice

The content is composed once, then published to the screens you choose: the whole network, one region, or a single branch. That is the point of a central web dashboard such as E-MANAGER — every screen knows what it should be showing, and head office no longer rings round the branches one by one.

Yes, and that is what was installed at Europcar. The two do different jobs — the wall screen speaks to the queue, the tablet to the customer already at the desk — but both are scheduled from the same interface, in formats suited to each.

As long as it takes to prepare the artwork, then a few minutes to publish. The constraint is no longer technical, it is editorial — which is what makes a same-day price change or an operational notice possible at all.

No, and that is the condition for a network to hold up over time. Screens are configured remotely, monitored remotely and updated remotely. Branch staff install nothing and maintain nothing.

The screen carries on playing the last schedule it received, locally. The connection is there to receive updates and report the state of the estate, not to keep the playback running: a network outage does not leave a blank screen in front of customers.

Templates are prepared at head office and made available to the branches, which publish without being able to bend the brand guidelines. That is the value of central control for a network brand: local latitude stays possible, inside a frame set once.

Let’s talk about your branch network

A network of branches to fit out, or an estate already in place to take back in hand? A demonstration runs remotely, on your own organisation, and half an hour is enough to see how a message reaches one branch or the whole network.