DIGITAL AND INTERACTIVE DISPLAY IN PHARMACIES
Enhance your communication with digital signage!
Digital and interactive display is a true strategic lever for pharmacies and parapharmacies: combining information, customer service, and commercial performance, it redefines the in-pharmacy experience.
Why adopt digital and interactive display in pharmacies?
- Captivate and retain patients
Dynamic screens, particularly in storefronts, attract ten times more attention than a poster and increase pharmacy traffic by 15%. They also reduce perceived waiting times and offer rich, targeted, and engaging content.
- Inform and educate effectively
Thanks to well-programmed content (health information, seasonal advice, news, etc.), pharmacies and parapharmacies strengthen their professional and modern image. Digital signage allows these messages to be broadcast in real-time, according to the moment and patient profile.
Different devices to deploy
- Storefront screens:
– Perfect for promoting current offers or seasonal products (sunscreen, vitamins, etc.).
– Allow for displaying opening hours, weather, alerts, or vaccination campaigns with EMITY’s E-MANAGER solution.
- Indoor screens:
– Placed above counters, in waiting rooms, or in aisles to display practical advice, explanatory videos, and health news.
– Promote patient autonomy by informing them about product use and availability.
– Also broadcast information specific to your pharmacy, your promotions, exceptional opening hours, product shortages, etc.
– When a Queue Management solution is implemented, they announce current and upcoming tickets at the counters.
- Interactive kiosks, totems, and tablets:
– Offer direct access to the catalog, product sheets, in-aisle location, tutorial videos, etc.
– Can integrate useful functions: Queue management, quizzes, surveys, etc., with EMITY’s E‑CLICK solution.
– Boost patient/customer interactivity with your establishment.
What are the key advantages of digital signage in pharmacies?
- Centralized management: your playlists are programmed remotely and updated instantly.
- Varied content: texts, images, animations, videos, widgets, RSS feeds, weather, health quizzes, queue management, music and audio messages …
- Monetization: it is possible to sell these advertising spaces to brands, to maximize the profitability of your screens.
- Personalization and adaptation : programming according to time, season, or even patient profile. To display increasingly targeted content, especially based on temperatures, your location (mountains, sea, etc.), or even epidemics, we work with the necessary APIs for your needs.
| STEPS | DETAILS |
|---|---|
| Review of objectives | Define whether the objective is commercial, informational, or mixed. |
| Technical choices | Choose screens (storefront, indoor, interactive) and suitable player if necessary. |
| Installation | Strategic positioning, secure cabling – carried out by our trusted partners throughout France. |
| Training | We offer training on our solutions for all your staff. |
| Content creation and programming | Multimedia, formats adapted to each location. You import your images and videos or create them directly on the platform via CANVA and ADOBE EXPRESS. |
Focus on interactivity: Emity's E-CLICK solution
E‑CLICK offers a simple, modular, and multi-functional interactive interface: legal display, queue management, quizzes, surveys, etc. It caters to both patients and staff!
Digital and interactive display is now establishing itself as a powerful tool for pharmacies and parapharmacies: it captures attention, continuously informs, builds loyalty, supports sales, and can even generate new revenue.
By combining storefront screens, indoor devices, and interactive kiosks, transform every interaction into an opportunity: enriched service, a modernized image, better-informed patients.
